MSNBC is experiencing a significant drop in viewership, losing more than half of its audience since the elections on November 5, 2024. Shows like Rachel Maddow's and Joy Reid's have seen major declines, with MSNBC's average viewership plummeting from over one million during election week to just above half a million recently. In contrast, Fox News has increased its ratings by 21% after Trump’s victory.
The situation worsened after Comcast announced on November 20 that it would spin off MSNBC and other channels into a separate company. This has raised concerns among staff about the network's journalistic integrity, as it relies on resources from NBC News, including news bureaus and foreign correspondents. Staff fear that without these resources, the network may be reduced to merely having hosts read reports without depth or coverage.
There are worries about potential layoffs, reduced pay, and even the possibility of selling the network. Currently, NBCUniversal cable channels only generate 5. 7% of Comcast's total revenue. With the decline in cable TV's value, reorganizing MSNBC as a standalone entity may allow Comcast to move away from what they view as an unprofitable segment.
Additionally, staff and supporters remember past political battles and are encouraged to rally support for conservative movements. They discuss the need for conservatives to unify and actively defend their nominees in an increasingly hostile political environment, contrasting with the left's aggressive tactics.
Ellie Gardey Holmes, the reporter, reflects on the need for stronger action from conservatives to safeguard their interests in such challenging times for media platforms like MSNBC.
https://spectator.org/at-msnbc-rising-tensions-fuel-fears-of-collapse/
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