The 2024 United States presidential election provided many reasons to celebrate for fans of liberty, particularly in conservative media. Writers like Stephen Kruiser and his friend Stephen Green began sharing their political views online years ago, initially without the expectation of large audiences. In those early days, Kruiser earned a modest amount for his writing. The conservative media landscape began to grow during the Tea Party era, as social media gained popularity, though mainstream media (MSM) still dominated the narrative.
Conservative media slowly made progress against the MSM, with Kruiser expressing a sense of empowerment after joining PJ Media. The year saw conservative media making significant advances, as the traditional MSM's ability to create false narratives began to weaken. Despite declining ratings, the major broadcast news programs still attract nearly 20 million viewers weekly, primarily from an older audience.
Broadcast television is seen as declining and may not attract younger viewers. This inherent decline may eventually undermine the Big Three news programs. Unlike television, print media like The New York Times has adapted to the digital age and maintains a solid subscriber base, although it is also losing narrative power. While financially healthy, the Times no longer holds the influence it once had, which is viewed positively by conservatives.
Some traditional newspapers, such as The Washington Post and The Los Angeles Times, have recently made moves to change their approach to better connect with voters, indicating a possible shift in the industry. The Los Angeles Times is replacing its entire editorial board in a bid for relevance. Despite these changes, it remains uncertain if there will be a significant shift in how these organizations operate.
Donald Trump's victory is seen as a clear rejection of the mainstream media's approach, which has often involved misinformation about him. The intense scrutiny and criticism he faced actually drew more attention to the media's flaws from audiences who were previously indifferent. The future seems poised for more challenges for the mainstream media, suggesting a prolonged decline.
Overall, the situation indicates a slow but notable transformation in the media landscape, particularly for conservative perspectives, while the mainstream media continues to grapple with its diminishing influence. The continuing developments may highlight a long phase of change for both traditional and digital media.
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