The Federal Trade Commission will examine the growing field of
“sponsored content” in digital media, the organization announced Monday.
The agency will hold a workshop in December on the ads, which look similar to stories posted on news and social websites and have become increasingly common as media look for new ways to make money.
The FTC, which has the authority to bring charges against companies that deceive consumers, now has nonbinding guidelines on the use of the sponsored content ads. The workshop could be a first step toward expanding or strengthening them.
The agency will hold a workshop in December on the ads, which look similar to stories posted on news and social websites and have become increasingly common as media look for new ways to make money.
The FTC, which has the authority to bring charges against companies that deceive consumers, now has nonbinding guidelines on the use of the sponsored content ads. The workshop could be a first step toward expanding or strengthening them.
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