The cost of attending college in the United States has significantly increased, leading to worries about the value of higher education for families.
Families spent an average of $34,019 on higher education in the 2025-26 academic year, a 10% rise from the previous year.
Nearly half (49%) of these expenses were paid out of pocket, covering not just tuition but also books, housing, meals, and other costs.
Cost concerns influenced college choices; 79% of families eliminated options based on price.
Despite higher spending, 52% of families reported paying less than the advertised tuition due to misunderstandings about financial aid options.
There is growing skepticism about whether colleges adequately prepare students for jobs, with many questioning the economic value of degrees.
Factors driving up costs include administrative growth, increased spending on non-instructional areas, campus construction, and higher student demand.
Politicians are scrutinizing the higher education system, with some suggesting it is ineffective given the rising costs and declining value of degrees.
The increasing cost of college has made families more cautious about spending, despite a general confidence in their financial decisions regarding education.
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