Google Is An Invasive Cancer Infecting The Entire Internet

Google, InfoLink, NewsGuard As powerful Google owns 90% of all Internet advertising, prospects of getting any kind of advertising are doomed to fail from the proverbial get-go.

Essentially we see a significant decline in advertiser demand for political content and being added to the Global Disinformation Index or NewsGuard ratings list can also put your site outside our content guidelines and cause substantial loss of advertisers revenue and reputation.

Thanks to Google, looking for negative reports on NewsGuard, you have to scroll through pages of puff pieces supporting NewsGuard.

How NewsGuard Became the Establishment Guard Against Independent Media 'How NewsGuard Became the Establishment Guard Against Independent Media':(Epoch Times, Oct. 16, 2023) "As difficult as it is to run an independent media outlet, there's a company making it substantially harder.

"Its name is NewsGuard. The company claims to rate online content, including from media outlets, for trustworthiness, but a closer look shows it does much more than that-its business model produces censorious pressure on news organizations. An investigation by The Epoch Times has revealed troubling questions regarding the quality of and the agenda behind NewsGuard's offerings."Founded in 2018, NewsGuard dispatches its "Analysts" to prepare reviews of online content creators and to issue ratings "To help readers have more context for the news they read online." The ratings display as small badges with scores next to search results.

Subjective Criteria "NewsGuard presents itself as objective and nonpartisan. Its ratings, the company says, measure media quality on nine criteria, including transparency of authorship and ownership and adherence to standard editorial practice, such as issuing corrections and labeling opinion pieces. In practice most of the score boils down to whether the media present content that is truthful according to NewsGuard's opinion."The first criterion specifically looks at whether the target repeatedly publishes false claims.

"Again, if the headline says something NewsGuard considers to be untrue, that counts as a failure. Another criterion looks for a policy of regularly correcting errors-or what NewsGuard considers to be errors. Together, these four criteria add up to more than 60 points of the 100-point score."Even if NewsGuard can't find anything to dispute, it can still dock points if the target doesn't sufficiently represent opinions the company would like to see.

https://canadafreepress.com/article/google-is-an-invasive-cancer-infecting-the-entire-internet