New York-Presbyterian Hospital pulled a 30-second ad about myocarditis in children after doctors accused the hospital of normalizing and trivializing the condition.
- The ad, "Pediatric Patient Story," featured a young girl named Suri and transitioned between live-action footage and animation.
- "I've been into fashion since I can remember," Suri said in the ad. "But one day, I had a stomachache so bad I didn't want to do anything."
- Suri continued: "The team said it was actually my heart. It was severely swollen - something called'myocarditis.' "
The New York-Presbyterian Myocarditis Commercial
- The hospital's commercial for treating myocarditis in children as if it is a common illness was met with criticism from medical professionals and the general public.
- Some noted that the ad targeted children and highlighted the fact that the hospital is affiliated with Columbia University, which is one of the biggest and most prestigious hospitals in New York City
- Tucker Carlson of Fox News discussed the ad with Dr. Marty Makary, a researcher at Johns Hopkins University, who early on warned the CDC that they needed to "rigorously study the long-term effects of vaccine-induced MYocarditis."
- "Severe heart damage in otherwise healthy children" is not something that we've always had, Carlson said. "What type of life will someone have at 50 when they suffer unnecessary heart damage as a child?"
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