According to the latest I&I/TIPP Poll, trust in the media has now fallen to record lows.
Each month, the I&I/TIPP Poll asks respondents two questions: "How much trust do you have in the traditional or established news media to report the news accurately and fairly?".
A majority of Democrats say they trust the Big Media outlets, versus just 42% who say they don't.
Unlike the traditional media data, which showed Democrats trusting those outlets while Republicans and independents didn't, the alternative media find favor with no one.
The weakness really shows up when you look at the I&I/TIPP Media Trust Indexes.
The Traditional Media Trust Index fell from 39.2 in October to 38.1 in November, its lowest-ever reading since the index was created in March of 2021.
Within the media landscape, online news, blogs, opinion sites, but especially social media sites, are being challenged for their bias.
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