Monday, August 20, 2012

Free Speech for Me, But Not for Thee, PC?

“I’m sorry Dave,” Hal, the legendary talking computer, asserted in 1968’s 2001: A Space Odyssey. “I’m afraid I can’t do that.”
That breakthrough film raised the startling specter of sentient machines capable of speaking intelligently and outwitting their masters—at least until their plugs are pulled.
Even in 2012, we’re still quite distant from the world of 2001, but computer speech has emerged as a fascinating new issue at the intersection of law, technology, and politics. As more and more commercial functions and decisions become automated, a discussion has been taking place among legal and policy whizzes about whether and how to regulate and respect machine “speech.”
In a recent New York Times op-ed, Columbia Law School professor Tim Wu provocatively asked: “Do machines speak? If so, do they have a constitutional right to free speech?”
Wu’s questions seemingly answer themselves. Constitutional rights, as everyone knows, apply only to humans, not to animals, cyborgs, or computers—don’t they?
But Wu is getting at something a bit more subtle:
On the drive to work, a GPS device suggests the best route; at your desk, Microsoft Word guesses at your misspellings, and Facebook recommends new friends. In the past few years, the suggestion has been made that when computers make such choices, they are “speaking,” and enjoy the protections of the First Amendment.
What are the implications of computer speech? Wu contends:
Consider that Google has attracted attention from both antitrust and consumer protection officials after accusations that it has used its dominance in search to hinder competitors and in some instances has not made clear the line between advertisement and results. Consider that the “decisions” made by Facebook’s computers may involve widely sharing your private information; or that the recommendations made by online markets like Amazon could one day serve as a means for disadvantaging competing publishers. Ordinarily, such practices could violate laws meant to protect consumers. But if we call computerized decisions “speech,” the judiciary must consider these laws as potential censorship, making the First Amendment, for these companies, a formidable anti-regulatory tool.

No comments: