New York Attorney General Letitia James is suing JBS USA, the world's largest producer of beef, over the company's emissions and for "Greenwashing" by allegedly misleading the public about its environmental impact.
According to James, JBS USA's various net-zero pledges for 2030 and 2040 are therefore misleading and "Not feasible" given the scope of its worldwide beef production operations.
READ ON THE FOX NEWS APP "JBS repeatedly claims that it will reach net zero by 2040. This claim was found to be misleading and yet JBS continues to assert it," said Peter Lehner, an attorney at Earthjustice.
Fullscreen button A JBS pork plant is pictured in Worthington, Minnesota.
The company then began a publicity campaign touting the pledge, running a full-page advertisement one month later in the New York Times stating "It's possible" for meat production to be "Part of the climate solution." Since then, JBS and its subsidiaries have continued to tout the 2040 pledge and other sustainability goals.
TWO DOZEN REPUBLICANS CALL ON BIDEN TO DISAVOW JOHN KERRY'S REMARKS TARGETING FOOD PRODUCTION "JBS takes its commitment to a more sustainable future for agriculture very seriously," JBS USA spokesperson Nikki Richardson said in an email to Fox News Digital.
"We disagree with the action taken today by the New York Attorney General's office." "JBS will continue to partner with farmers, ranchers and our food system partners around the world to help feed a growing population while using fewer resources and reducing agriculture's environmental impact," she continued.
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