Friday, April 23, 2021

FCC orders U.S. broadcasters to identify foreign-government sponsors of programs

The U.S. Federal Communications Commission said on Thursday it had voted unanimously to adopt rules requiring public disclosure of broadcast television and radio content sponsored or provided by foreign governments.

The disclosure would be required at the time of a broadcast if a foreign governmental entity paid a radio or television station, directly or indirectly, to air material.

Current rules do not specify when and how foreign government sponsorship should be publicly disclosed.

"The order increases transparency, ensuring audiences are aware when a foreign government, or its representatives, uses the airwaves to persuade the American public," the FCC said in a statement.

Rosenworcel said when broadcasters lease a portion of their airwaves, they must ask the leasee if it or its programming is from a foreign government entity.

If the answer is no, the broadcaster will need to independently verify the leasee using the Justice Department's Foreign Agent Registration Act website and the FCC's foreign media outlet reports, Rosenworcel added.

The National Association of Broadcasters said in a statement it supported the FCC's goal of public disclosure of foreign government-sponsored programming.
 

https://www.reuters.com/business/media-telecom/fcc-orders-us-broadcasters-identify-foreign-government-sponsors-programs-2021-04-23/ 

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