Naming Names: A More Precise Look at Why The Republican Party is Dying

Both Ross Douthat and I have concluded that the Republican Party is set to learn the wrong lessons from the rise of Donald Trump. The party, as we know it, is going to die because the party leadership is incapable of changing. We should examine part of this from one side that rarely gets mentioned — consultants.
The consultant class within the GOP has arranged their deck chairs on the Titanic of the RNC so that they win whether the party wins or loses. But if the party were to reform and reconnect with its grassroots, the opportunities for much of the consultant class currently in power would shrivel up and die.

While there are a lot of consultants who started out as ideological warriors, for the most part they were always establishment figures who got addicted to keeping up with the Joneses, the beach houses, and the money. Even many of those who went in as ideological warriors realized the system was designed to reward the sell outs.

http://www.redstate.com/2015/09/01/naming-names-a-more-precise-look-at-why-the-republican-party-is-dying/