That database began as a massive voter "list"
for the 2008 campaign -- the brainchild of Obama advisor David Plouffe,
who was "instructed" by Obama to turn it into a "new lever of
government." A second successful election later, that list evolved into a
database that was the subject of a November 2012 Washington Post article that opened with this:
If you voted this election season, President Obama almost certainly has a file on you. His vast campaign database includes information on voters' magazine subscriptions, car registrations, housing values and hunting licenses, along with scores estimating how likely they were to cast ballots for his reelection. And although the election is over, Obama's database is just getting started. Democrats are pressing to expand and redeploy the most sophisticated voter list in history.
If you voted this election season, President Obama almost certainly has a file on you. His vast campaign database includes information on voters' magazine subscriptions, car registrations, housing values and hunting licenses, along with scores estimating how likely they were to cast ballots for his reelection. And although the election is over, Obama's database is just getting started. Democrats are pressing to expand and redeploy the most sophisticated voter list in history.
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