The Texas U.S. Senate seat contest between incumbent U.S. Sen. Ted Cruz and Democratic challenger Colin Allred has officially become the most expensive Senate race in American history.
As of mid-October, Cruz and Allred have raised a combined total of $165 million, far exceeding the previous record of $125 million set during the 2018 race between Cruz and Beto O'Rourke.
One 30-second advertisement spot during a recent Cowboys game reportedly cost Cruz's campaign $171,000, according to the Houston Chronicle.
According to the Federal Election Commission's records, as of October 31, Allred led overall in total dollars raised at $76 million compared to Cruz's $75 million.
Recent polls indicate that Cruz holds a narrow lead over Allred with less than a few days until the November 5 General Election.
A New York Times/Siena poll recently reported Cruz at 49% and Allred at 45%. An Activote poll published last week gave Cruz a more considerable lead at 53% and Allred at 47%. In earlier polls throughout the year, Cruz held the following leads: 5.6% on October 17, 4.8% on October 1, 10.2% on August 29, and 7.8% on July 19.
An Emerson College poll shows Cruz at 48% and Allred at 47%, further highlighting the importance of the Gen Z and Millenial votes for the candidates.
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