The Democratic Party is investing $20 million in a project named SAM (Speaking with American Men: A Strategic Plan) to understand why young men are moving away from the party. This effort comes after significant losses in recent elections.
• SAM aims to explore and change the Democratic Party's image, especially among young males, who have shown discontent.
• This initiative includes strategies such as advertising in video games, as the party recognizes the need to adapt its messaging.
• Recent polls show the party's approval has dropped to 27%, marking a historic low, prompting urgent reflection among Democratic leaders.
• Focus groups reveal a grim perception of Democrats, likening them to “sloths” and “roadkill,” indicating a need for a more dynamic presence and appeal.
• Key voter demographics, including young voters and working-class individuals, have increasingly supported Trump, contributing to the party's push for reevaluation.
• Internally, there is dissent among progressive activists who feel the party lacks fighting spirit, whereas moderate Democrats warn against alienating core voter groups.
• Former DNC Chair Jaime Harrison acknowledged the necessity of appealing to traditionally non-supportive states.
• There are concerns that the party's branding issues are significant, with communications failing to resonate culturally with many voters.
• Many activists demand more assertive messaging rather than research and strategy that seem detached from action.
The Democratic Party's $20 million investment reflects a critical attempt to regain trust and support among young men and address broader branding issues. The effectiveness of this initiative and the party's ability to take decisive action remains uncertain.
https://www.zerohedge.com/political/dems-mull-20-million-plan-figure-out-why-young-men-dont-them
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