The White House is following the lead of the European Union in advocating for new Internet privacy laws which put consumers’ interests ahead of those of cyber-businesses, policy analysts told The Daily Caller.
According to a report released last week by the Obama administration, Internet browser purveyors are using tracking technology to monitor consumers’ online behavior and lists of the websites they visit. That information is resold to marketers who send targeted, customized ads to the consumers’ computers or smartphones.
The new “Internet privacy principles” announced last week by the administration are intended to lead to new laws protecting the public from some privacy-averse policies of companies like Apple, Google, Microsoft and Facebook.
This administration’s proposal asks Congress to codify the new rights, which include granting the federal government more police power. The Federal Trade Commission would be empowered with “direct enforcement authority” to ensure consumer data privacy, according to the strategy.
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