How Can The Media Restore Its Trust Factor? Cable news is in desperate need of viewers.
Trust in the U.S. media is in free fall.
According to a recent survey conducted by the Reuters Institute for the Study of Journalism at Oxford, among 92,000 news consumers in 46 countries, the United States ranked last in terms of media trust at 29%. Finland received the highest level of trust in the study, at 65%. The United States performed worse than Poland, the Philippines, and Peru.
Responses to the following question form the basis of the Traditional Media Index: Generally speaking, how much trust do you have in the traditional or established news media to report the news accurately and fairly?
Responses to the following question form the basis of the Alternative Media Index: Generally speaking, how much trust do you have in the alternative news media to report the news accurately and fairly?
Eight groups trust the traditional media, and no demographic group trusts the alternative media.
TIPP Trust Indexes are an unbiased and independent tool that both the media and the general public can use to measure Americans' trust in the news media.
Saturday, October 30, 2021
Trust In Media Is In Free Fall
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