Thursday, October 25, 2012

How the media trivialize the election

The media have been giving us binders full of blather.
In a campaign that is supposedly, allegedly and ostensibly about big and serious issues, we have been wallowing in what amounts to sideshow stuff.
It's not just the focus on Mitt Romney saying at last week's presidential debate that in looking for appointees in Massachusetts he received "binders full of women," an admittedly funny phrase that exploded on cable news. The trending Twitter topic after this week's face off was President Obama's line about Romney hearkening back to a military backed by "horses and bayonets." Journalists after the first debate flocked to that towering issue known as Big Bird.
We have, through the course of this endless campaign season, bounced from one ephemeral controversy to the next, from the dog on the roof to "oops!" from Etch A Sketch to Joe Biden's laughter.
Journalists have pounced on botched phrases deemed to be gaffes:
"I like being able to fire people;" "You didn't build that;" "Ann Romney never worked a day in her life;" "I'm not concerned about the very poor."
Sometimes there are legitimate questions embedded in the choice of language, as with Romney's apparent dismissal of 47% of America, but more often it's just a chance to turn the candidate into a piƱata.
Campaigns have always had their lighter side, of course, but this year we seem to be getting more empty calories than ever. That is not to slight the dogged reporters who have in fact delved into the issues and done the arduous work of fact-checking the candidates' ads and utterances. But let's face it: How often has their work been on the front pages or at the top of the newscasts?

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