This Labor Day, unions are trying a mix of celebrity, social media
and humor to polish up the labor movement’s image in the eyes of
everyday people.
In Charlotte, people will be asked to “hug a union thug” at a CarolinaFest booth sponsored by the North Carolina State AFL-CIO the day before the Democratic National Convention officially begins. Also in honor of Monday, videos are being posted online thanking workers while actors and athletes will use Twitter to express support for union rights.
The effort comes as labor has seen increased attacks from Republican-controlled state legislatures and governors since the 2010 elections. Unions were unsuccessful in their attempt earlier this summer to oust Wisconsin Gov. Scott Walker (R) after he pushed through legislation that curbed some public workers’ collective bargaining rights.
MaryBe McMillan, secretary-treasurer for the North Carolina State AFL-CIO, said the state labor federation wanted to break down stereotypes regarding union members by dishing out the hugs.
“We see this as an opportunity to dispel that stereotype that union members are mean, scary and violet. What better way to disarm folks than to hug them?” McMillan said. “Union members take care of you in the hospital, deliver your packages and sit next you in church. We are just average folks.”
Read more: http://thehill.com/business-a-lobbying/247139-labor-tries-to-soften-its-image-with-hug-a-union-thug-booth-in-charlotte
In Charlotte, people will be asked to “hug a union thug” at a CarolinaFest booth sponsored by the North Carolina State AFL-CIO the day before the Democratic National Convention officially begins. Also in honor of Monday, videos are being posted online thanking workers while actors and athletes will use Twitter to express support for union rights.
The effort comes as labor has seen increased attacks from Republican-controlled state legislatures and governors since the 2010 elections. Unions were unsuccessful in their attempt earlier this summer to oust Wisconsin Gov. Scott Walker (R) after he pushed through legislation that curbed some public workers’ collective bargaining rights.
MaryBe McMillan, secretary-treasurer for the North Carolina State AFL-CIO, said the state labor federation wanted to break down stereotypes regarding union members by dishing out the hugs.
“We see this as an opportunity to dispel that stereotype that union members are mean, scary and violet. What better way to disarm folks than to hug them?” McMillan said. “Union members take care of you in the hospital, deliver your packages and sit next you in church. We are just average folks.”
Read more: http://thehill.com/business-a-lobbying/247139-labor-tries-to-soften-its-image-with-hug-a-union-thug-booth-in-charlotte
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