Authenticity and Political Marketing
- The word "authenticity" is having a moment
- In the context of product marketing and prominent consumer brands, one sees countless references to the criticality of purpose-driven marketing and the necessity of brands being perceived as authentic to garner the loyalty of Gen Zers and younger millennials.
- So it is with political marketing
- Political advertising and retail campaigning are imbued with messages reinforcing the relatability of the "product" - of which authenticity forms a considerable part
The Shape-Shifting John Fetterman
- Democratic Party mouthpiece for collectivist program promoting envy, redistribution, and soulless lives of dependency for the American people
- Clothes and physical appearance shout blue-collar authenticity
- Attractive, approachable, down-to-earth, and former college football player
- Background: grew up in a wealthy suburb, but was financially supported by his family until his late forties
The treatment received by Vance from political opponents and the media during his Ohio senate campaign was even more noxious
- A true self-made son of Appalachia, Vance was consistently cast as a carpetbagging venture capitalist and the cat’s-paw of tech billionaire Peter Thiel
- Similarly, John Fetterman misappropriated hardscrabble totems for electoral advantage
- As the Republican Party continues its serious internal policy debate over how best to secure the support of working-class voters and balance populist themes with more traditionally conservative policies, the other party gleefully lionizes a performative facsimile of a working man
https://spectator.org/fetterman-and-the-stolen-valor-of-the-working-class/
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