Even before the recent crisis in Afghanistan, which brought renewed criticism to the media, a clear split over the trustworthiness of the U.S. media emerged, data from our latest I&I/TIPP Poll confirms.
The data all come from the Media Trust Indexes in the monthly I&I/TIPP poll, conducted by TechnoMetrica Market Intelligence.
It is part of a broad new collaboration between Issues & Insights and TIPP to gauge public opinion on key issues, including media trust.
Unlike men, women show little faith in the big media that dominate our information landscape, and only slightly more trust in the fast-growing, so-called alternative media, mainly online sources of news and analysis.
In August, the traditional media trust index for women was just 39.9, the index for men was 49.8.
White Americans show far less trust in the traditional media than blacks and Hispanics.
Underlying all this is the well-documented perception by many Americans of a liberal bias among many, but not all, national media outlets and their web-based alternative media brethren.
https://issuesinsights.com/2021/08/30/ii-tipp-poll-are-woke-media-deepening-americas-divisions/
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