Monday, February 3, 2014

Do Whole Foods Customers Really Have the Right to Know About Monsanto Foods?

Whole Foods Market has become a champion for the Right to Know movement, which aims to allow consumers to make better grocery purchasing decisions by calling for the labeling of all foods containing ingredients produced from genetically modified organisms, or GMOs. In fact, the supermarket chain has decided to implement mandatory labeling of all foods containing genetically modified ingredients within the next few years. The policy certainly reverberates with the anti-GMO community that targets biotech seed and agricultural sciences firm Monsanto Company, and it's a smart business decision, although I think it only works to foster consumer mistrust in science and biotechnology.

Nonetheless, did you know the Right to Know movement actually borrows its name from a series of laws enforced by the U.S. Environmental Protection Agency? Does that fact add any credibility to the movement? Let's explore just what it means and how it could affect Whole Foods Market and Monsanto.

The customer is always* right

http://www.fool.com/investing/general/2014/02/02/do-whole-foods-market-customers-really-have-the-ri.aspx 

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