Stores like Denny's have begun releasing offer value options to lure in customers, such as Applebee's 'Whole Lotta Burger' with fries deal for $9.99 and Chili's $10.99 burger meal that is bigger and cheaper than the Big Mac.
On Tuesday, Denny's reported its fifth straight quarter of declines in sales at locations that were open at least a year.
Denny's has now officially slashed its hours after Dunn said it 'didn't make sense', as foot traffic and changing consumer behaviors continue to show the affects from the pandemic.
Steve Dunn, Denny’s executive vice president and chief global development officer, has now said the affected planned locations are either too old to be remodeled or in areas that have become unprofitable.
Recently Denny's closed a location in San Francisco due to rising rates in crime after running for 25 years, and another location in Pennsylvania closed after a 45 year service.
The chain announced 50 store closures are set to take place this year and the remaining 100 locations will be shut in 2025.
Denny's has abruptly announced the closure of 150 locations in an effort to counteract poor sales.
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