Bud Light announced Tuesday that it is donating $200,000 to the National LGBT Chamber of Commerce in support of its Communities of Color Initiative, as the company continues to struggle in the wake of the Dylan Mulvaney scandal.
Bud Light's latest donation to the LGBTQ group is an extension of a partnership established last year between the company and the NGLCC, and a continuation of work Bud Light and parent company Anheuser-Busch have done with the LGBTQ community for years.
Bud Light has donated $200,000 to the National LGBT Chamber of Commerce despite the company losing $26billion in market share since its partnership with trans Dylan Mulvaney.
For the week ended May 20, Bud Light sales were down 25.7% from the same week a year ago as the company continues to struggle.
Bud Light's parent company Anheuser-Busch has seen its market value plunge since the disastrous campaign with transgender-influencer Dylan Mulvaney.
Despite Bud Light and CEO Michel Doukeris' best efforts, the brand hasn't seen any rebound in sales since the Mulvaney partnership.
Across social media platforms, Bud Light has turned off the reply function in the wake of intense online backlash to its partnership with trans influencer Dylan Mulvaney, which has led to a national boycott of Anheuser-Busch products.
No comments:
Post a Comment