Who’s the most opinionated in town?

Bias is hard to measure because, like beauty, it’s in the eye of the beholder. But the Pew Research Center tried to put numbers on it and they’ve codified what everyone already knows. Bias is an art, not a science, and their conclusions won’t settle many arguments.

The folks at Pew set out to determine the network with the most obvious bias, what Pew calls the most “opinionated.” The winner, and hence the loser in the race for the viewers the advertisers covet most, is MSNBC. Pew finds that fully 85 percent of MSNBC “content” is commentary, not news. It’s fitting that the cable network with the longest name and the fewest viewers is the most opinionated.
The network of Chris Matthews, where the newsroom is overrun with creepy crawly things on the scout for legs to crawl up, spends less on newsgathering than CNN and Fox, and depends on rants and raves to attract an audience of rant-lovers and rave aficionados. CNN spends twice as much on actual newsgathering than MSNBC, and Fox, reviled on the left as merely a source of gasbaggery, spends about three times as much as MSNBC on reporting and editing actual news.

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