Wednesday, July 31, 2013

White House presses for team of ‘nudge’ experts to sway American behavior

The White House has kicked off several federal projects aimed at influencing how Americans react to certain policy reforms, going so far as to solicit behavior experts to join a British-style “Behavioral Insights Team” to help nudge voters into accepting key political programs.
“Behavioral sciences can be used to help design public policies that work better, cost less and help people to achieve their goals,” a document on the government program states, Fox News reported.
The document, emailed by White House senior adviser Maya Shankar and obtained by Fox News, also seeks applicants to join the federal government’s behavior modification team.
England already has one such group; it’s called the “Behavioral Insights Team,” and has recently recommended to the government how best to compel Brits to pay their taxes, Fox News reported.

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