In recent months, thanks to Elon Musk's release of the Twitter Files, the Facebook documents that the Judiciary Committee obtained, and other damning social media discoveries, we now know that the White House and an assortment of governmental agencies have persistently exerted heavy influence, including monetary payoffs, to control information on social media.
Just how big of a deal is this? To answer that question, you first must have a handle on social media's significance and influence overall.
Whether the digital format is audio, video, news websites, advertising, or social media, it is expanding as old-world media have been relegated to niche or dying.
Since the advent of the smartphone, social media has absolutely exploded, with American usage rocketing from 5% in 2005 to over 70% today.
Some estimates indicate that as much as 38% of all internet time today is devoted to social media.
One of the fastest-rising stars in social media is TikTok, an app launched in 2016 that specializes in short videos.
Importantly, brevity is the key to success with social media.
In sum, social media is the dominant and growing digital channel, and the 5" x 3" screen is now the dominant device for that channel.
Social media sites are the central educational, social, and economic window in most Americans' lives.
So how big of a deal is it that The White House, governmental agencies, and the world's most influential social media companies all colluded to push false narratives and censor true information on social media? It's overwhelmingly important.
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