Formulaic prescription drug ads are part of the reason why.
All come with two powerful subliminal messages: One, directed at those who might be interested in medication, is: "Get this drug and someone else will foot much of the bill." The other, for those not in the market for meds, would go something like this: "Congratulations! You just paid for this ad.".
Nothing better illustrates the insanity of the nation's health care system than the drug ads people watch.
A fix won't come until Americans get wise to how they are being fleeced and revamp their entire health care system to make the price of health care products and services more transparent.
As part of a broad effort to force more price transparency, the administration has decided that those drug ads will get an additional element.
A more realistic hope is that the price disclosure rules prompt Americans to think about how drugs and other health care products are priced and paid for in this country.
As consumers learn more about what their care costs before they access it, they might begin to adjust their behavior, look for cheaper alternatives, or even push for more radical reforms to health care.
https://www.usatoday.com/story/opinion/2019/05/16/trump-prescription-drug-prices-transparency-aid-health-care-editorials-debates/3682107002/
All come with two powerful subliminal messages: One, directed at those who might be interested in medication, is: "Get this drug and someone else will foot much of the bill." The other, for those not in the market for meds, would go something like this: "Congratulations! You just paid for this ad.".
Nothing better illustrates the insanity of the nation's health care system than the drug ads people watch.
A fix won't come until Americans get wise to how they are being fleeced and revamp their entire health care system to make the price of health care products and services more transparent.
As part of a broad effort to force more price transparency, the administration has decided that those drug ads will get an additional element.
A more realistic hope is that the price disclosure rules prompt Americans to think about how drugs and other health care products are priced and paid for in this country.
As consumers learn more about what their care costs before they access it, they might begin to adjust their behavior, look for cheaper alternatives, or even push for more radical reforms to health care.
https://www.usatoday.com/story/opinion/2019/05/16/trump-prescription-drug-prices-transparency-aid-health-care-editorials-debates/3682107002/
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