The launch of Michelle Obama's cross-country book tour for her new memoir, "Becoming," last week is just the latest marker on the road to fabulous wealth for the former first couple, who are on their way to becoming a billion-dollar brand.
In addition to a $65 million book advance and an estimated $50 million deal with Netflix, both of which she shares with husband Barack Obama, the former first lady is poised to rake in millions from appearances on her 10-city US tour and sales of merchandise connected to her autobiography.
Forbes estimated the couple made $20.5 million in salaries and book royalties between 2005 - when Obama became a federal senator and they first arrived in Washington - and 2016.
The New York-based Harry Walker Agency Inc., which books both Obamas for speaking gigs, billed the Pennsylvania Conference for Women $225,000 in 2017, according to the non-profit's most recent tax filings.
Prices for Obama's appearance at Brooklyn's Barclay's Center next month currently range from $307 to $4,070, which includes a photo with Michelle Obama and a signed copy of "Becoming."
In addition to cash from appearances and book sales, Obama will also reap the benefits of hawking 25 different items of merchandise connected to the book, many of which bear her likeness and feature inspirational messages.
The multi-year $50 million deal calls on the Obamas "To produce a diverse mix of content, including the potential for scripted series, unscripted series, docuseries, documentaries and features," which will be broadcast in 190 countries, according to a statement from the streaming service, which has 125 million subscribers around the globe.
https://nypost.com/2018/11/17/the-obamas-are-becoming-a-billion-dollar-brand/
In addition to a $65 million book advance and an estimated $50 million deal with Netflix, both of which she shares with husband Barack Obama, the former first lady is poised to rake in millions from appearances on her 10-city US tour and sales of merchandise connected to her autobiography.
Forbes estimated the couple made $20.5 million in salaries and book royalties between 2005 - when Obama became a federal senator and they first arrived in Washington - and 2016.
The New York-based Harry Walker Agency Inc., which books both Obamas for speaking gigs, billed the Pennsylvania Conference for Women $225,000 in 2017, according to the non-profit's most recent tax filings.
Prices for Obama's appearance at Brooklyn's Barclay's Center next month currently range from $307 to $4,070, which includes a photo with Michelle Obama and a signed copy of "Becoming."
In addition to cash from appearances and book sales, Obama will also reap the benefits of hawking 25 different items of merchandise connected to the book, many of which bear her likeness and feature inspirational messages.
The multi-year $50 million deal calls on the Obamas "To produce a diverse mix of content, including the potential for scripted series, unscripted series, docuseries, documentaries and features," which will be broadcast in 190 countries, according to a statement from the streaming service, which has 125 million subscribers around the globe.
https://nypost.com/2018/11/17/the-obamas-are-becoming-a-billion-dollar-brand/
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