Monday, November 26, 2012

Electric car hopes never die — but electric realities keep intervening

Exactly two years ago, in November 2010, the Renault-Nissan CEO Carlos Ghosn assured reporters that his auto alliance would sell half a million electric vehicles a year by the end of 2013. In 2011, it sold just short of 10,000 electrics, but in April 2012 Ghosn still claimed that the 2012 sales would double to 20,000. On November 15, he had to give up and admit that, after selling less than 7,000 vehicles, the 2012 target cannot be reached. That is just the latest in a less than electrifying saga of modern electric vehicles (this qualification is needed because more than a century ago, before the 1908 Model T, there was a similarly misplaced euphoria).


Read more: http://www.american.com/archive/2012/november/far-from-electrifying

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