The
stern photo of revolutionary Che Guevara taken by Alberto Korda in 1960
is one of the most reproduced images on the planet, appearing on
posters, flags, postcards, T-shirts, and even bikinis. Sadly, the
ubiquitous appearances of Che — hailed today usually by his first name
only — demonstrate the near-total failure to educate people about the
blood-soaked cruelty he really represented.
But there are, thankfully, some limits to the use of Che’s famous
image — if people complain. A recent e-mail sent by the Environmental
Protection Agency to mark Hispanic Heritage Month included Korda’s image
of Che along with the slogan “Hasta la victoria siempre,” or “On to
victory, always.” After facing criticism, the EPA said the e-mail had
been “drafted and sent by an individual employee, and without official
clearance.”Nonetheless, it’s unsettling to see Che’s image appropriated by a government agency that has a notorious reputation for violating property rights and imposing arbitrary controls on growth. Just last March, the U.S. Supreme Court unanimously ruled that an Idaho couple seeking to build on their land had their rights violated when the EPA imposed fines of $75,000 a day without giving the couple the ability to challenge its rulings.
Read more: http://www.nationalreview.com/articles/321089/re-branding-guevara-che-butcher-john-fund
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