The HuffPo Business Model: Deliberately Obliterating the Separation Between Paid Advertising and Real Reporting

Ever since its transformation from a celebrity blog into a mainstream news media outlet, Arianna Huffington has marketed the Huffington Post to the public as a media outlet whose purpose is to leverage social media and new Internet technologies to democratize news and empower the American people by wresting control of news away from corrupt elites. To hear her tell it, you’d think that the Huffington Post was nothing less than a staging area for a populist revolt to reclaim American democracy from corporate rule:

The tech advances of the last few years have turned the news and entertainment worlds on their ears, shifting the balance of power away from media pooh-bahs dictating what is important and what is not, and towards consumers — and citizens — being empowered to choose and create. Technology is poised to have the same game-changing effect on the political world.

But HuffPo’s marketing executives tell a different, contradictory story.
HuffPo is not a news organization at all, according to Greg Coleman, Huffington Post’s president and chief revenue officer. He told Ad Age in 2010 that HuffP was a “social-media company” that exists to “help our marketers beam their messages throughout the internet, across the galaxy, the internet, and the world.”

Read more: http://exiledonline.com/the-huffpo-business-model-deliberately-obliterating-the-separation-between-paid-advertising-and-real-reporting/