President Obama is taking a softer, gentler approach in some of his
campaign ads in light of poll numbers that show his own favorability
ratings taking a lashing amid the incessantly negative tone of the
campaign.
Team Obama’s pivot to the positive—a throwback to the campaign’s “hope and change” theme of 2008 — comes as a new NBC/Wall Street Journal poll shows that voters have increasingly negative views about both Obama and his opponent, Mitt Romney.
The survey indicated that 22 percent blame Obama for running a negative campaign while 12 percent pointed the finger at Romney’s negativity. The poll showed that 34 percent blamed both sides.
The go-positive shift by the Obama campaign is palpable, said one top Democrat involved with one of the outside groups working to reelect the president. The Democrat said that presenting Obama as “a favorable and credible messenger” speaking directly to the people in ads is a tactical move by the campaign to drive home its message.
Read more: http://thehill.com/homenews/campaign/240207-obama-switches-to-mr-nice-guy
Team Obama’s pivot to the positive—a throwback to the campaign’s “hope and change” theme of 2008 — comes as a new NBC/Wall Street Journal poll shows that voters have increasingly negative views about both Obama and his opponent, Mitt Romney.
The survey indicated that 22 percent blame Obama for running a negative campaign while 12 percent pointed the finger at Romney’s negativity. The poll showed that 34 percent blamed both sides.
The go-positive shift by the Obama campaign is palpable, said one top Democrat involved with one of the outside groups working to reelect the president. The Democrat said that presenting Obama as “a favorable and credible messenger” speaking directly to the people in ads is a tactical move by the campaign to drive home its message.
Read more: http://thehill.com/homenews/campaign/240207-obama-switches-to-mr-nice-guy
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