General Motors Co. Sunday said that Global Chief Marketing Officer Joel Ewanick has elected to resign, effective immediately.
GM spokesman Greg Martin said Ewanick was departing "because he failed to meet the company's expectations of an employee of the company." Martin declined to elaborate.
Ewanick issued a statement through Twitter this evening, tweeting: "It has been a privilege & honor to work with the GM Team and to be a small part of Detroit's turnaround. I wish everyone at GM all the best."
Ewanick, 52, joined GM in May 2010 as head of marketing for the company's North America unit. He was named global chief marketing officer in December 2010. Alan Batey, vice president, U.S. Sales and Service, will assume the role of global chief marketing officer on an interim basis.
Ewanick, a longtime auto industry veteran, has overseen a number of controversial decisions at GM, including a move to halt advertising on social networking site Facebook and to announce that the automaker will not advertise in next year's Super Bowl. The company said this month it may return to advertising on Facebook.
The company announced in January it was consolidating ad agencies as the automaker spends about $4.5 billion on advertising worldwide and has played hardball with television networks, demanding steep price cuts for advertising.
GM spokesman Greg Martin said Ewanick was departing "because he failed to meet the company's expectations of an employee of the company." Martin declined to elaborate.
Ewanick issued a statement through Twitter this evening, tweeting: "It has been a privilege & honor to work with the GM Team and to be a small part of Detroit's turnaround. I wish everyone at GM all the best."
Ewanick, 52, joined GM in May 2010 as head of marketing for the company's North America unit. He was named global chief marketing officer in December 2010. Alan Batey, vice president, U.S. Sales and Service, will assume the role of global chief marketing officer on an interim basis.
Ewanick, a longtime auto industry veteran, has overseen a number of controversial decisions at GM, including a move to halt advertising on social networking site Facebook and to announce that the automaker will not advertise in next year's Super Bowl. The company said this month it may return to advertising on Facebook.
The company announced in January it was consolidating ad agencies as the automaker spends about $4.5 billion on advertising worldwide and has played hardball with television networks, demanding steep price cuts for advertising.
No comments:
Post a Comment